Our work has featured in prestigious press.
We improve decision-making for individuals and teams.
We break down complex challenges to solvable problems. We identify specific problem points and design targeted, effective solutions backed by decision and behavioural sciences.
We equip people and teams with the science-backed practical tools to reduce cognitive traps, improve judgment and make decisions effectively, with lasting results.
We champion behavioural and decision sciences as essential life skills by sharing our knowledge with the global community, with the aim to foster better decision-makers at every level.
Our clients span the globe.
We respect their confidentiality but here is what we can share from our featured work.
The head of the company spotted the need to improve their team’s decision quality. From critical thinking and accountability to communication clarity and speed.
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We diagnosed actual problems, prioritised needs and designed a customised two-day workshop around a specific, important decision that the company's managers needed to make on a frequent basis.
We based the workshop on the managers’ existing journey map, and drew from evidence-based strategies and methods to present select solutions. We then helped them to customize these solutions in their own context.
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The result? We helped managers problem-solve better by boosting the quality of the decision process and the way they handle uncertainty.
How we helped an international technology company improve managerial decision-making
The management and analysts of an organisation wanted wanted help in identifying why demand was so low for what they described as “an attractive, beneficial offering”.
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We investigated the context of their offering and mapped the user journey based on interviews and consultations with all key players. We were able to unearth the structural and behavioral barriers in people’s way.
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This helped to uncover the underlying issues that the analysts had missed. For example, the difficulty people had in understanding the value of the offer and the process they had to follow.
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The result? We proposed cost-free, easy to implement changes that the organization used to quickly increase demand.
How we helped a large institution
re-evaluate their offerings and increase customer demand
The management wanted to take action to improve the way meetings were held. They felt the need to improve both on the quality and quantity of meetings, their efficacy in reaching decisions, boosting productivity and performance, but also employee wellbeing and motivation.
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We designed and delivered a full-day workshop for their team. We hosted 25 participants and worked together on how to have productive meetings based on practical tools and insights from behavioral and decision sciences. For example, we explored what needs to happen before the meeting to make sure people show up prepared and interested, but also to safeguard dissenting voices from groupthink.
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The result? Participants engaged with excitement and got to create their own custom solutions for effective internal as well as client meetings.
How we trained a B2B software provider in making their meetings more effective
In high-stakes sectors like finance and insurance, seasoned professionals are trusted to make complex decisions under pressure. But even the most experienced minds can fall into hidden traps — overconfidence, groupthink, narrow framing — especially when speed and certainty are prized. ​
A leading organization asked us to help their clients’ senior teams sharpen how they think, meet and decide.​
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We designed a practical, evidence-based program focused on improving decision quality across the board, from strategic choices to operational trade-offs. Using real, live challenges from participants’ own portfolios, we introduced tools to slow down thinking when it matters most, reframe stubborn problems, and generate stronger options.​
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Participants learnt how to spot and reduce bias in team discussions, apply structured judgment methods, and build a culture where quality decisions are expected, not assumed.
The result? More rigorous conversations, clearer thinking in uncertainty, and better alignment around key business choices.
How we boosted the decision-making skills of seasoned professionals in financial services and insurance
We ask our clients for feedback.
Here's what they say.
"Productive, enjoyable, perfectly organised.
It really covered our company's needs."
Senior manager, B2B family business
"I feel that I have gained new knowledge and valuable tools that I can immediately apply in my professional role."
Policy-maker
"This training has helped me recognize the importance of behavioural insights and modern cognitive tools."
Senior policy-maker
"The workshop was so SUCCESSFUL!
Weeks later, colleagues still come to tell me how much they gained from it."
Managing Director, B2B Tech