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We're a decision and behavioural science practice helping people and teams boost decision-making consistenly through evidence-based methods.

Zebra Crossing

Our work has featured in  prestigious press.

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We work to boost decision-making for individuals and teams. 

Most organisations don't have a decision problem. They have a process problem that looks like a decision problem. We identify exactly where judgment breaks down (in how individuals reason, how teams deliberate, or how the environment is structured) and design targeted interventions that address the root cause, not the symptom.

Your teams are already making hundreds of decisions a week. The question is whether they have the right tools to make them well. We equip people and teams with the science-backed tools to reduce cognitive traps, improve judgment and decide more effectively, consistently, through workshops built for real work, not a classroom.

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Melina brings behavioural and decision sciences off the page and into the room. From ministerial speaker series and international conferences to university lectures, podcasts and columns in Forbes and the press, she makes complex science immediately applicable, leaving audiences not just informed, but equipped to decide differently.

Our clients span the globe.
We respect their confidentiality but here is what we can share from our featured work.  

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The head of the company spotted the need to improve their team’s decision quality. From critical thinking and accountability to communication clarity and speed.

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We diagnosed actual problems, prioritised needs and designed a customised two-day workshop around a specific, important decision that the company's managers needed to make on a frequent basis.

 

We based the workshop on the managers’ existing journey map, and drew from evidence-based strategies and methods to present select solutions. We then helped them to customise and adapt these solutions in their own context.

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The result? We helped co-create a method for approaching the high-importance high-frequency decision in focus, that enabled the team to handle uncertainty better, communicate their reasoning and speed up.

How we helped an international technology company boost managerial decision-making

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The management and analysts of a large institution were perplexed with demand being very low for what they described as “an attractive, beneficial offering”.

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We investigated the context of their offering by applying various research methods (including interviews with key stakeholders) and mapped out the customer user journey. We discovered many key structural and behavioural barriers in people’s way.

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Once we uncovered the underlying issues that the analysts had missed, for example, the difficulty people had in understanding the value of the offer and the process they had to follow, we designed targeted solutions.

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The result? We supplied the institution with a list of cost-free, easy to implement changes which they readily used to increase demand.

How we helped a large institution

re-evaluate their offering and increase customer demand 

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To kick off a new partnership, the management team suggested we start with a topic that benefits employees as directly as it benefits the organisation: having more productive meetings.

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They aim was to improve both on the quality and quantity of meetings, their efficacy in reaching decisions, boosting productivity and performance, but also employee wellbeing and motivation.

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We designed and delivered a series of short workshops on the topic, with 25 participants from all ranks. We worked together to embed practical tools from behavioural and decision sciences on improving the way meetings are held. We put special emphasis on what needs to happen before the meeting, but changing behaviours sustainably.

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The result? Participants engaged with excitement and got to create their own custom solutions for effective internal as well as client meetings. 

How we trained a B2B software company in conducting

more effective meetings

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In high-stakes sectors like finance and insurance, seasoned professionals are trusted to make complex decisions under pressure. But even the most experienced minds will fall into hidden decision traps. Because the strongest anaytical tools cannot replace healthy behavioural processes. â€‹

 

A leading organisation asked us to help their clients’ senior teams sharpen how they discuss together and decide.​

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We designed a practical, evidence-based program focused on boosting decision processes across the board, from strategic choices to operational trade-offs. Using real, live challenges from participants’ own portfolios, we introduced behavioural tools to slow down thinking when it matters, reframe, and generate stronger options.​

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Participants came out with a better ability to spot and reduce cognitive and motivational traps in team discussions and apply structured reasoning methods.

 

The result? More rigorous conversations, clearer thinking in uncertainty, and better alignment around key business choices. In short, an environment where quality decisions are expected, not assumed.

How we boosted the decision-making skills of seasoned professionals in financial services and insurance

Talk to us

Get in touch to see how our expertise in the adoption of science-backed decision practices can support your goals. 

If you’re considering a particular service, learning programme, or a decision challenge in your team or organisation, we’re open to a conversation.
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We ask our clients for feedback.

Pedestrians from an Ariel View
"Productive, enjoyable, perfectly organised.
It really covered our company's needs."

Senior manager, B2B family business

"I feel that I have gained new knowledge and valuable tools that I can immediately apply in my professional role."

Policy-maker

"This training has helped me recognize the importance of behavioural insights and modern cognitive tools."

Senior policy-maker

"The workshop was so SUCCESSFUL!
Weeks later, colleagues still come to tell me how much they gained from it."

Managing Director, B2B Tech

We produce practice-led perspectives on decision-making at work. 

Decision-making in the workplace.

A groundbreaking study of workplace decision-making conducted at GAABS, which reveals critical gaps in how professionals approach their most important decisions. Importantly, results point to ways to improve decision-making acumen.

Managerial Decisions Guide.

A beginner's guide for leaders and learners, on four broad decision errors we make in the workplace, and tools to mitigate them by better deciding how to decide.

Insurance & Behavioural Science Guide.

A guide for insurance industry professionals that showcases five untapped opportunities that can come from integrating decision & behavioral science into their expertise.

Newsletter articles.

On how decisions are actually made at work, and how insights from decision science and behavioural science can help before problems show up downstream.
 

Check out all  publications.

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